ASUCD student government elections had historically struggled with low voter turnout, prompting a need to reimagine how the elections connected with students. For the Spring 2024 cycle, I co-led creative direction and design ideation, introducing a playful visual identity built around friendly, bouncy 3D forms to replace the previous disjointed system.

The flexible design language scaled seamlessly into the Fall 2024 cycle, creating a cohesive and recognizable presence across multiple election periods. The refreshed identity contributed to a 10% increase in voter turnout, with 24% of the student population participating — a meaningful and rewarding shift in civic engagement on campus.