My poster design was selected as the winning identity for UC Davis's La Gran Tardeada, an annual tradition hosted by the Cross Cultural Center that celebrates the Chicanx/Latinx community through food, music, and dance. Drawing from the hand-painted street-sign aesthetics of my childhood between Tijuana and San Diego and incorporating client-requested floral motifs, I created a vibrant visual that honored cultural heritage and was featured across posters, totes, shirts, and stickers.