My poster design was selected as the winning visual identity for La Gran Tardeada, an annual UC Davis celebration hosted by the Cross Cultural Center celebrating the Chicanx/Latinx community through food, music, and dance. Drawing inspiration from the hand-painted street signage of my childhood between Tijuana and San Diego, and incorporating client-requested floral motifs, I created a vibrant, culturally grounded design that honored community identity.

The final artwork was featured across digital and physical touchpoints, including posters, totes, shirts, and stickers, helping unify promotion for the event across campus and community channels.