The theme for Mental Health Initiative's 2025 Mental Health Conference is “Bloom As You Are”. A flower going through many stages like being planted, budding, and blooming to reach its true self is a philosophy the Mental Health Initiative wanted to spotlight with this year's theme.

I led the creative direction for the flower-studded, groovy identity we went with for all the deliverables on this project including a T-shirt, tote bag, social media posts, and an event brochure to guide attendees through the whole day.