The Mental Health Initiative’s 2025 conference centered on the theme “Bloom As You Are,” using the metaphor of growth — planting, budding, and blooming — to celebrate individual journeys toward well-being. I led the creative direction for a flower-forward, groovy visual identity that expressed this philosophy across all conference materials.

Deliverables included event apparel, social media graphics, signage, and a program brochure, creating a cohesive and welcoming experience for attendees throughout the day.