Gabriel Figueroa
Mass Transit
Moo-vin' Moo-seum
Project Manager
Gabriel Figueroa
Lead Designer
Joyce Pau
Photography
Aggie Studios
The Moovin' Mooseum is the newest public art program highlighting both Aggie Arts and Unitrans' commitment to sustainability and connecting its community. With its student-led curation team, the Mooseum swapped its interior ad carts for drawings and creations of local artists. I led the creative direction of a full exterior wrap that captured the unique Davis community and showcases the many resources ASUCD, Unitrans' parent organization, has to offer students. My team and I aimed to create a vibrant, playful twist on the classic red Unitrans bus that reflects the friendly and inviting nature of the campus community. The logos and icons “sticker-ed” onto the bus are connected by a dotted line mirroring ASUCD's motto: “Connecting the dots”.
Featured in The California Aggie
