Sunset Fest is ASUCD’s annual homecoming music festival that takes place every Fall marking the start of a new school year. For Sunset Fest 2024, within a month, we brought to life a minimalistic and modular identity using warm sunset color blocks and repeating design patterns so everything could be seamlessly integrated into variously sized deliverables on a tight deadline. The full suite of assets we delivered included designs for a T-shirt, tote bag, stickers, flyers, and social media posts with additional social media assets being designed by Entertainment Council design directors.