Sunset Fest is ASUCD’s annual homecoming music festival, welcoming the new academic year with a large-scale campus celebration. For Sunset Fest 2024, our team developed a minimal, modular visual identity within a tight one-month timeline, using warm sunset color blocks and repeating patterns designed to scale across a wide range of formats.

I served as project manager and creative lead, guiding the development of a flexible design system that supported posters, flyers, merchandise, signage, and social media assets while enabling partner teams, including Entertainment Council, to produce additional materials that remained cohesive and on-brand.